ADAM FERGUSON CONSULTING
AFC Webinars
Each webinar gives a leaders a more rigorous way to think about a current strategic challenge, and a clear sense of what to test before their next major move. Browse the series below and reserve a seat.
Diagnosis before action
Strategy problems tend to show up as performance pressure, hesitation over a major commitment, or a growing pile of activity that is hard to connect to advantage. AFC sessions give leaders a clearer way to read those signals: what they reveal, where the underlying issue sits, and what kind of work the team should do next. The aim is not to deliver a course, but to sharpen how a leadership team thinks before its next consequential move.
Where to begin
Each series groups several webinars around a question leaders wrestle with. Begin with a single session, or follow a full pathway.
Making the choices that matter most
90-minute webinars for leaders facing market shifts, strategic uncertainty, and AI disruption. Each session introduces sharper strategic frames and sets up deeper work a leadership team can do together.
View the series →From first traction to defensible position
A live series for founders and growth-stage operators, turning early market evidence into a clear position and defensible advantage before the options close.
View the series →From Webinar to decision
Begin with a single webinar, or follow a full pathway. When a question proves material to your team, you can take it further.
Inside the 90 minutes
Your facilitator
Adam advises CEOs and leadership teams on matters of strategy, and the leadership that carry strategy into action. He brings more than two decades of professional experience, with work spanning private companies, public institutions, growth businesses, and multi-business groups. Each session in this series is designed around the questions he is seeing leadership teams wrestle with: whether a strategy still fits its market, whether current commitments preserve optionality, and whether AI activity is building real advantage.